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The B-12 Store opens inside Soul Shine Studios in Jonesboro

The B-12 Store opens inside Soul Shine Studios in Jonesboro

Photo: Contributed/The B-12 Store


Jonesboro, AR – Contributed – A new chapter in local wellness begins as The B-12 Store officially opens its doors inside Soul Shine Studios on Monday, March 16, creating a first-of-its-kind collaboration in Jonesboro that brings vitamin injection therapy, fitness, and medical oversight together under one roof.

Owners Gina and Brandon Cain are opening The B-12 Store to offer long-term wellness solutions through vitamin injections designed to boost energy, improve focus, and strengthen the immune system. By delivering nutrients directly into the body, clients experience quick, efficient absorption without the wait associated with traditional supplements.

Located inside Soul Shine Studios, a long-standing health and wellness destination in the heart of Jonesboro, The B-12 Store will provide both Soul Shine members and the general public with convenient access to professional IV wellness treatments and B-12 injections.

“Soul Shine has always been about helping people become the best version of themselves,” said Gina Cain. “Adding The B-12 Store inside our space allows us to expand that mission by offering science-backed wellness solutions that complement our Yoga, Pilates, Barre, and strength training programs.”

Soul Shine Studios currently offers more than 20 classes per week, along with a fully equipped gym featuring strength and cardio equipment. The addition of The B-12 Store enhances the studio’s holistic approach by integrating movement, recovery, and nutrient optimization into one comprehensive wellness experience.

Soul Shine Studios co-owner Jamie Couch adds, “Since our founding in 2023, we’ve continued to bring our Soul Shine community an ever-growing variety of options to satisfy or exceed their health & wellness needs.”

This new venture is made possible through the medical partnership of Dr. Dane Flippin, one of Arkansas’s most respected wellness physicians and founder of Arkansas Progressive Medicine and Jonesboro Laser Aesthetics.

A graduate of the University of Arkansas for Medical Sciences, Dr. Flippin brings more than 30 years of medical experience and a forward-thinking approach to regenerative and integrative care. Since founding Arkansas Progressive Medicine in 2017, he has served the Northeast Arkansas community with personalized, results-driven treatments. His expansion into aesthetics with Jonesboro Laser Aesthetics further cemented his reputation for innovation in wellness and non-invasive, science-backed solutions.

“Collaboration is the future of healthcare and wellness,” Dr. Flippin said. “By combining medical oversight with accessible wellness services, we’re able to provide safe, effective vitamin therapies that support energy, immune health, and overall well-being.”

The B-12 Store inside Soul Shine Studios represents a unified approach to looking good, feeling good, and living well, blending fitness, medical expertise, and modern wellness solutions in one convenient location.

For more information about The B-12 Store or to learn about upcoming services and events, find them on Facebook.

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